Marketing research into wine consumption determinants in Vojvodina

Green International Wine Marketing

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

Wine Consumption and Heart Disease

Relationship marketing: old wine in a new bottle?

As companies increasingly recognize the importance of interaction with customers, relationship marketing is assuming a central place in both marketing theory and practice. The purpose of this article is to investigate to what extent relationship marketing is founded on a solid and consistent theoretical basis so that it can be considered a new paradigm. The main contribution of the article is t...

Marketing Strategies for Organic Wine Growers in the Veneto Region

Wine consumption and epithelial ovarian cancer.

We examined the relationship between consumption of specific alcoholic beverages, including wine, beer, and liquor, and risk of epithelial ovarian cancer using data from the Swedish Mammography Cohort, a population-based prospective study of 61,084 women ages 38 to 76 years at enrollment in 1987 to 1990. Information on consumption of alcoholic beverages was obtained through a mailed food freque...